All business team were engaged to identify the right information and implement a robust data warehousing solution that provided rich visualizations and analytics. This collaborative approach has instilled a sense of ownership among all business and support team.
Our client, an American telecommunications giant wanted to maximize their revenue margins through promotion of in-demand products as well as targeting selective customer segments in marketing campaigns. The client had a legacy system that was unable to respond quickly to changing business rules. Changes requested by the business would go through a tedious change cycle, leading to a large and unfinished backlog. The data collected and analyzed for profitability reports was also being manually processed in standalone systems resulting in delayed and irrelevant reporting. All these challenges were leading to loss of time, effort & data duplication and inaccurate interpretation by users.
Execution strategy to drive better participation, collaboration, and consensus among all participating business teams.
All business teams came together to identify and channel the right resource data and find the root causes.
The teams worked in collaboration to define all data entities, business rules, and KPIs needed by all departments.
Re-use of all data entities, business rules, and KPIs that were pre-built in the data warehouse to minimise IT support
Technology teams applied an analytics engine to derive insights from complex data to reduce processing time
The teams introduced tools like BI for richer data visualization to speed up and improve decision making
With the new data warehousing solution, the client organization was able to establish a common data channel across multiple departments, teams, and users resulting in the following benefits: