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Transformed Market Basket Analysis (MBA) Metrics Reporting

Technology transformation is inevitable for organizations to support big data analytics and to empower users with deeper & richer business intelligence.

Our client, a global retailer, was facing multiple challenges related to their legacy system for reporting and visualizing Market Basket Analysis (MBA) metrics. While the cost and effort of maintenance is high most of the current requirements of the business users are not met by the legacy system. Further, attempting to change the legacy system to incorporate new requirements is time consuming and not scalable.


Resolve Tech team worked as part of the client’s Business Intelligence and Data Analytics team to replace this legacy system with contemporary technology stack and scalable deisng & architecture for data capture, reports, and visualization. The solution was implemented with key technologies such as Azure Data Lake, Apache Spark, and PowerBI. Besides, the technology upgrade, the team implemented new requirements of various business groups.

Solution Highlights


With this new system being realized, our client not only met the emerging business needs but also institutionalized a new technology stack and framework for BI requirements. A number of new requirements are planned to be implemented significantly expanding the scope of the system. Key benefits include:

  • Improved data quality and increased variety of data by including more products and stores as part of the data set
  • Enhanced quality of insights by considering different types of metrics that are visualized in different forms
  • Reduced time to insight by translating raw data across stores into meaningful analytics in a short time
  • Increased power to users with reports that can be drilled-down to various levels and the ability to download the underlying data for personalized analysis