In the pursuit to increase overall revenues, telecom companies need to understand their profitability – both across customers and products.

Context

Solutions

Solution Highlights

Benefits

    The new data warehouse and analytics system simplified reporting of RCM, cost, and margin data across the organization. This led to sale of more profitable products to consumers by leveraging the RCM reports based on recent data. The solution also promoted:

  • Improved Profitability with focus on selling more profitable products as demonstrated by the RCM data
  • Enhanced Synergy across Marketing, Operations, and Finance as all departments now receive reports based on the same data
  • Targeted Marketing through segment-specific promotions that relied on actual consumption patterns

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