How to Effectively Integrate Market Research into Your Real Estate Enterprise
Why focus on market research?
Increased competition, greater accountability from investors, and the need for firms to seek alpha overseas are just a few of the reasons real estate investment companies are relying more heavily on market research. As competition grows, portfolio managers are forced to make faster decisions with what amounts to an overwhelming amount of data.
This web cast will focus on the most effective way to incorporate market intelligence to facilitate more strategic, accurate, and time-saving investment decisions.
Who will be presenting?
Hans Nordby
Director, US Market Research & Forecasting
Property & Portfolio Research
Hans monitors U.S. property markets and trends and is a key advisor to PPR's clients, who include large public and private pension funds, pension fund advisors, investment banks, rating agencies, real estate developers, and REITs. Hans uses his extensive knowledge of micromarket research, capital markets transactions, asset management, and other real-world applications in his work with the firm's forecasts, products, and client relationships. Hans is a frequent speaker at industry conferences, including those for the National Association of Real Estate Investment Managers (NAREIM), The Risk Management Association (RMA), the Life Mortgage and Real Estate Officers Council Conference (Dutch Treat), the Mortgage Bankers Association (MBA), the Institute for Fiduciary Education, and the Real Estate Industry's Premier Investment Forum (REIP).
Kevin A. Scherer
Director
Blackrock
Kevin A. Scherer, Director, is responsible for managing BlackRock Realty's Portfolio Strategy and Risk Analytics efforts for BlackRock Realty. Mr. Scherer is responsible for providing real estate, economic and portfolio strategy and analytics to support the real estate investment process. In addition to managing day-to-day research projects and integrating the analytical and strategic results into the portfolio management process, Mr. Scherer serves as the primary research liaison to the rest of the real estate equity group. As the primary architect of Research Online, Mr. Scherer has incorporated the vision set forth by the research department by bringing a full research library, data warehouse, and GIS technology to the desktop computer of every individual in the real estate equity group. He was also integral to the design and development of the real estate equity group's proprietary Portfolio Analysis and Repositioning System ("PARS"). PARS serves as a tool providing performance measurement, return attribution and the monitoring and assessing of portfolio-level return and risks. Mr. Scherer has 20 years of real estate research experience.
Beth Mace
Economist
AEW Research
Beth Mace is an economist with AEW Research, AEW's in-house research group. With over 20 years of economic forecasting experience, Beth has primary responsibility for providing economic and property level market analysis for AEW's Direct Investment Group, a group with a core and value-added property focus. Beth supports the group in underwriting as well as asset and portfolio management decisions. Beth also has particular expertise in senior housing feasibility analyses. Prior to joining AEW in 1997, Beth spent ten years at Standard & Poor's DRI in varying roles, most recently as the Director of the Regional Information Service with responsibility for developing forecasts of economic, demographic, and industry indicators for each of the 50 states and 314 major metropolitan areas in the US.
About the Series
These web casts are purely for educational purposes. There is no cost for people to "attend" and there will be no product or services sales presentations. Our intent is simply to bring useful information to the real estate investment community, fostering better dialogue among industry professionals who face similar challenges investing in and managing real estate portfolios.
Who should attend?
Our web casts are designed to help the commercial real estate investor improve their operational performance by leveraging a deep base of industry thought leadership.
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